Please enable JavaScript to view this site.

thankQ Help

Navigation: MAILING > eMailer > Using Dynamic Content

The problem with no fallback terms

Scroll Prev Top Next More

If you don't supply a fallback term and there's no data to show from a personalisation tag, a space will be inserted. This can create unintended sentence structure issues. For example:

Hey [firstname,fallback=], check out our VIP offer!

 

If there's no recipient name and no fallback term, the sentence above will look like this:

Hey , check out our VIP offer!

Another example:

Come to our store opening, [firstname,fallback=]!

 

No recipient name and no fallback term will result in this:

Come to our store opening, !

There are two ways you can solve this: