How do Consumers Make Decisions?

  When:    31 Jan 2018 ( 12:15 - 14:00 )  
  Where:  Boardroom, Commonwealth Bank of Australia, 13/F, One Exchange Square, 8 Connaught Place, Central

      Online booking closed
      Online booking closed

    How do Consumers Make Decisions?
    Learn from a leading global marketer about how to crack this challenge

    Lunch Session ¦ Wed 31 Jan 2018

    Andy Brent is the author of The Growth Director's Secret, published in February 2017 and nominated for 2 major book awards: the FT/McKinsey Business Book of the Year, and the Chartered Institute of Marketing Book of the Year. 

    At this roundtable discussion, Andy will reveal important new insights that challenge traditional business thinking from the world of neuroscience about how consumers go about choosing brands. 

    Join us to find out more about: 
    'The Growth Paradox' - the worrying fact that just 10% of businesses grow profitably for any sustained period; 
    'The Big Growth Secret' - the single, simple key to understanding consumer decision-making and positioning brands to grow profitably;
    'Marketing to Open Minds' - the new marketing paradigm with the potential to revolutionise marketing plan effectiveness.

    About our speaker:

    Andy Brent, Founding Partner, Think Again Growth
    Andy spent 13 years at Procter and Gamble in senior marketing roles in the UK and Europe before moving into retailing as Marketing Director at Iceland Frozen Foods. He then spent 6 years in Asia, working for Hutchison Whampoa as Marketing Director for the ParkNShop supermarkets in Hong Kong and China, and then in a pan-Asian marketing/strategy role for Watsons The Chemist. On returning to the UK Andy was CMO for Burger King International, overseeing the expansion of this business around the world, spent 3 years as Marketing Director at Boots the Chemist in the UK, and then held CMO roles at Sky broadcasting and at Barclays Bank. 

    Andy is the founding partner of Think Again Growth, a strategic consultancy helping businesses repositions themselves to deliver transformational growth. In February 2017 he published his first book 'The Growth Director's Secret', which has been nominated for the FT/McKinsey Business Book of the Year and the Chartered Institute of Management Book of the Year awards.

    Wednesday 31 January 2018

    Boardroom, Commonwealth Bank of Australia 
    13/F, One Exchange Square, 8 Connaught Place, Central

    Registration starts from 12:15pm; 
    Event starts at 12:30pm (sharp) and ends at approximately 2:00pm.

    Members          HK$200
    Non-members  HK$250
    (Members can bring a colleague from marketing team at member price)

    To book:
    Please RSVP here:

    *Event flyer is here.

    Thank you to our venue sponsor: Commonwealth Bank Of Australia
    Thank you to our network sponsors:

    Andy Brent