The Expert's View of Content Marketing

  When:    21 Nov 2017 ( 18:30 - 21:00 )  
  Where:  Abbey Room, FRITES Central, 1/F, The Wellington, 198 Wellington St, Central

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    The Expert's View of Content Marketing
    a session to provide three perspectives of what makes great content marketing including a 'how to guide' from each

    Frites Central | 21 Nov 2017

    Our three expert panelists will share their strategic thinking behind the development of effective content marketing campaigns and the success metrics that followed them. A moderated panel discussion will follow to tease out key learnings and tips to inspire you around how to create your own content marketing campaigns.

    About Panelists:

    Daniella Tonetto, General Manager Of Sales & Marketing, Sheraton Grand Macao Hotel and The St. Regis Macao 
    Bill McQueen, M.D/Chief Content Officer, Lime* Content Studios
    Melissa Brown, Head of International, Field, Content & Digital Marketing, Telstra Enterprise 

    About Moderator:

    Guy Parsonage, Partner, The Experience Centre, PwC

    Speaker bio is here.

    Tuesday, 21 November 2017

    Registration starts from 6:00pm
    Event starts at 6:30pm, ends at approximately 9:00pm

    Abbey Room, FRITES Central
    1/F, The Wellington, 198 Wellington St, Central 
    (including two drinks and canapés)

    HK$250 Members;  HK$300 Non-members
    *Members can bring a colleague from marketing team at member price
    (Including two drinks and canapés)

    To book:
    Please RSVP here:

    Event flyer is here.
    Thanks to Network Sponsors: