AFL: Port Power’s Hong Kong Strategy & Bringing Footy to China






 
  When:    13 Oct 2017 ( 08:00 - 09:15 )  
  Where:  Victoria Suite, 1/F, The Hong Kong Club, 1 Jackson Road, Central, Hong Kong
     

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    AFL: Port Power’s Hong Kong Strategy & Bringing Footy to China

    Breakfast | The Hong Kong Club | Fri 13 Oct

    The Port Adelaide Football Club had a dream that many thought would be impossible: for Australian football to make a meaningful impact in China. It was PAFC’s connections in Hong Kong that became the foundations that made this dream to become a reality.

    Port Adelaide’s success was evident in the culmination of years of hard work by playing the first ever AFL game in China as part of the regular Premiership Season in 2017. The bi-lateral relation between Australian and Chinese governments was on display with both national leaders attending and now PAFC is part of the platform forming part of wider Australian and Chinese Business-to-Business relationships.

    Please join us for this interactive breakfast where PAFC’s CEO Keith Thomas will be providing insight into their China entry strategy, long-term vision and how the club has positioned itself at the vanguard of leading the AFL into China.

    About the speaker:

    Keith Thomas, CEO, Port Adelaide Football Club
    Keith commenced as the CEO of the Port Adelaide Football Club in September, 2011. During his tenure, Port Adelaide Football Club has achieved significant sporting and commercial success recording achievements including AFL finals participants in 2013 and 2014, finishing third in 2014; 60,000 paid members - double the number achieved in 2011; Tripled corporate revenue since 2012; and played the historic, first ever AFL game for premiership points in China in 2017.

    Before joining Port Adelaide, Keith enjoyed a successful career in media management with his most recent role as General Manager of FiveAA, SAFM and Triple M radio networks in South Australia.

    Date:
    Friday 13 October 2017

    Time:
    Registration starts from 7:45am
    Event starts at 8:00am and ends at approximately 9:15am

    Venue:
    Victoria Suite, 1/F, The Hong Kong Club,
    1 Jackson Road, Central, Hong Kong

    Cost:
    AustCham Members HK$400        
    Non Members HK$600
    (SAG members enjoy the member rate)
    *Includes breakfast buffet

    To book: 
    Please RSVP here: bookings@austcham.com.hk 

    Event flyer is here.

    Keith Thomas